After gaining major success since its launch in 2017, it was finally time for a thoughtful redesign for Blood&Milk. For the relaunch, we created a fearless identity system comprised of a bold new logo, welcoming color palette, typography for both message and editorial design, as well as a design and development of a Wordpress template. We also had an added challenge, to maintain a unique identity but connect back to the sister brand, Cora, for a cohesive experience. The brand's mission, to tackle the taboos shrouding the female experience are strategically expressed in the notions of togetherness, collaboration, and inclusivity— present in everything from the logo to the color choices.
