Project Description
To launch Go Curls, a haircare brand for people bonded by their lively locks, we created an equally expressive identity system. Our efforts began with the creation of a logo inspired by the kinetic bounce of a curl. We captured an energetic vibe in graphics and textures while bringing a touch of elegance through color and typography. We developed an iconography system and thoughtfully applied it to the front of pack so shoppers could easily find the product best suited to them. These elements and more went into a comprehensive and strategically-rooted Go Curls brand book that can be used to ensure consistency and pave the way for future growth.
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