Cora is a brand on a mission to make the world a better place for women and those who identify as such. So, on International Women's Day, we created a comprehensive campaign, composed of real people films, a campaign video, and an interactive image generator, that, in harmony, work together to convey a very simple but powerful message: the power is already there, inside all women, unleash it. This campaign thoughtfully builds upon Cora's existing global giving model, but widens the scale. True to the brand's values, rather than messaging at the audience, we started a conversation with them, tapping into their brilliance to further the cause.
