To complement the bold flavors found in Nona Lim's bone broth and packaged foods, we designed a spicy Shopify site. With vibrant colors and fonts brimming with personality, we echoed back to the founder's own experiences growing up in Singapore. The use of poppy photography welcomes the user in warmly while the overall tone of the messaging is meant to have a little kick. Based on best practices in UX, we created a layered and rich flow, built to scale.
