To relaunch Blood&Milk, a brave editorial platform designed to speak candidly about the female experience, we created a social media campaign comprised of a film, thumb-stopping illustrations, and provocative posts. Born out of the updated identity, which prominently features an ampersand, our campaign plays off of the improv game and the same name, yes and... The principals of this idea are simple, always respect where you came from (yes) and pave the way for the person going next (and). It's a basic construct but centered around notions of togetherness, collaboration, and inclusivity—all in concert with the brand's promise.
