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Case Study:
MindSpace
Ad Campaign

Vimergy

Believe in Your Body

Project Description

Vimergy creates fast-acting liquid supplements designed to work with the body’s natural functions. We tapped into a simple emotional truth: your body already knows what to do. Vimergy’s role is to support that intelligence, not replace it. Believe in Your Body came to life through arresting visuals that show people actively helping themselves, with the product acting as a subtle facilitator rather than the hero. The body leads. Vimergy supports. The campaign reframed wellness as self-trust, positioning Vimergy as a brand that amplifies what’s already within.

Impact
+93%
Desire to Choose
The campaign drove exceptionally strong intent to try, significantly outperforming category norms by reframing supplements as self-support.
+65%
Creative Effectiveness
Delivered above-average short-term impact, proving the idea’s ability to motivate action and capture attention.
+42%
Long-Term Brand Equity
Strengthened perceptions of trust, quality, and connection, signaling durable brand value beyond immediate response.
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Category Lift
Increased engagement with the supplement category overall, expanding relevance beyond the brand itself.
Built on Self-Belief
Validated a wellness platform rooted in trust, empowerment, and the belief that the body already knows what to do.
The Work
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