Project Description
Peloton partnered with us to design a series of digital e-books using a campaign-driven creative approach, treating long-form editorial not as static information but as a dynamic brand experience. Rather than defaulting to a traditional, instructional format, we applied our expertise in high-impact creative, art direction, and intentional design to elevate the content. We translated Peloton’s visual system into an editorial language that emphasized rhythm, visual pacing, and expressive layouts, allowing the design to actively carry the narrative. Through custom iconography, graphic textures, and refined layout logic, the e-books became cohesive, engaging pieces of brand storytelling, proving that long-form content can be as considered, expressive, and design-led as any campaign.
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